Wide World Importers wants to leverage AI technologies to differentiate itself from its competitors.
Planned Changes:
- A product creation project to help employees create accessible and multilingual product entries while expediting product entry creation.
- A smart e-commerce project with Azure Cognitive Search to display products for customers to browse.
- A shopping-on-the-go project involving a chatbot for integration with smart speakers to support customers.
Business Requirements:
- Provide multilingual customer experience in English, Spanish, and Portuguese.
- Scale based on transaction volume for consistent performance.
- Minimize costs.
Governance and Security Requirements:
- Data storage and processing occur in U.S. data centers.
- Azure Cognitive Services must be inaccessible directly from the internet.
Accessibility Requirements:
- All images require relevant alt text.
- All videos need transcripts tied to the content and included in descriptions.
- Product descriptions, transcripts, and alt text must be in English, Spanish, and Portuguese.
Product Creation Requirements:
- Minimize employee time to create products and add assets.
- Remove the need for manual translations.
Smart E-Commerce Requirements:
- Ensure a solution SLA of 99.9% availability for searches and index writes.
- Provide search insights from images, manuals, and videos associated with products.
- Support autocomplete and suggestions for variants.
- Store all new insight data for later processing.
- Update the stock level index and product index hourly.
Shopping On-The-Go Requirements:
- Answer common questions.
- Support English, Spanish, and Portuguese interactions.
- Replace existing FAQ processes with centrally managed Q&A.
- Senior managers must publish updates. Employees must edit Q&A.
- Product displays must show warnings when stock levels are low or out of stock.
Case study scenario
Wide World Importers wants to leverage AI technologies to differentiate itself from its competitors.
Planned Changes:
- A product creation project to help employees create accessible and multilingual product entries while expediting product entry creation.
- A smart e-commerce project with Azure Cognitive Search to display products for customers to browse.
- A shopping-on-the-go project involving a chatbot for integration with smart speakers to support customers.
Business Requirements:
- Provide multilingual customer experience in English, Spanish, and Portuguese.
- Scale based on transaction volume for consistent performance.
- Minimize costs.
Governance and Security Requirements:
- Data storage and processing occur in U.S. data centers.
- Azure Cognitive Services must be inaccessible directly from the internet.
Accessibility Requirements:
- All images require relevant alt text.
- All videos need transcripts tied to the content and included in descriptions.
- Product descriptions, transcripts, and alt text must be in English, Spanish, and Portuguese.
Product Creation Requirements:
- Minimize employee time to create products and add assets.
- Remove the need for manual translations.
Smart E-Commerce Requirements:
- Ensure a solution SLA of 99.9% availability for searches and index writes.
- Provide search insights from images, manuals, and videos associated with products.
- Support autocomplete and suggestions for variants.
- Store all new insight data for later processing.
- Update the stock level index and product index hourly.
Shopping On-The-Go Requirements:
- Answer common questions.
- Support English, Spanish, and Portuguese interactions.
- Replace existing FAQ processes with centrally managed Q&A.
- Senior managers must publish updates. Employees must edit Q&A.
- Product displays must show warnings when stock levels are low or out of stock.