Northern Trail Outfitters (NTO) has been using Salesforce for Sales and Service for 10 years. For the past two years, the marketing group has noticed a rise from 0% to 35% in returned mail when sending mail using the contact information stored in Salesforce.
Which solution should the data architect use to reduce the amount of returned mail?
- A.Email all customers and ask them to verify their information and to call NTO if their address is incorrect.
- B.Delete contacts when the mail is returned to save postal costs for NTO.
- C.Have the sales team call all existing customers and ask to verify the contact details.
- D.Use a third-party data source to update the contact information in Salesforce.