# PMP — Question 1422

**Type:** hot_area
**Topics:** project_life_cycle, customer_value

## Question

HOTSPOT
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A retail company identifies that it is losing sales because customers are not promptly informed about promotions and sales points. The company needs to react quickly. A project charter is created along with requests to develop a mobile application for the customer. The marketing department has a long list of features to add to the application, but there are no specifications.

Considering the objective to deploy customer value, which project life cycle approach should be chosen?

//IMG//

## Correct Answer

_See scenario._

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Source: https://hiexam.net/q/pmi/PMP/1422  
Practice (tracked): https://hiexam.net/study/PMP/practice